Treatment visuals,
in your own eye.
Director treatment visualisation
Halation builds treatment visuals and look development for directors pitching commercials, music videos and film. We work from the director’s own references — past work, mood frames, location stills and lighting tests — so the pictures in the treatment look like their film rather than a stock library. A small, private model is tuned to that director’s references for the pitch and used for nothing else. The result is a set of frames that carry composition, light and palette, delivered at a speed that fits a pitch timeline and finished by people who build treatments for a living.
The director keeps authorship. We supply the frames; the idea, the taste and the final selection stay theirs.
What it covers
- Key frames for treatments and pitch decks
- Look and palette development
- Wardrobe, set and product placement studies
- Alternative frames for agency and client rounds
- Frames matched to a real location or recce
What we don’t do
- Imitate another director’s style
- Use one director’s references on another director’s work
- Present a frame as a finished shot
How it works.
ProcessWe collect the references
The director shares past work, mood frames and stills. We log where each one came from.
We tune to the director
A private model learns the director’s references for this pitch and nothing else.
We build the frames
Our crew composes and grades each frame against the treatment’s beats.
We close it down
After the pitch, the model is archived or deleted as set out in the AI Usage Schedule.
Other workflows.
RelatedPre-viz & storyboards
Pre-visualisation and storyboards built from real recce stills, drone scouts and location data, not generic imagery.
On setOn-set support
On-set problem-solving: continuity, reframe options and rapid VFX pre-comps while the unit is still on the floor.
PostRepair & versioning
Rig, wire and reflection removal, pack changes after the shoot and reframes for every social format, using a private model tuned to your own footage and finished by hand.
OfficeProduction intelligence
A weekly radar of who is shooting what, a private contacts directory built from your own call sheets, and a jobs calendar, on one page.