AI-enabled production partner — London
Engaged like a second unit, credited like one. AI as the tool, never the talent.
We work on set, in prep, and in post — adding capability to productions, never subtracting from them.
Specific, repeatable pipelines. A crew that speaks the language of the floor and the suite. No synthetic performers on your production. No replacement framing. The filmmaker retains creative control, always.
Halation combines purpose-built workflows with a team of AI-fluent production professionals, integrated alongside live productions — solving creative and technical problems in lockstep with the director, producer, DOP and VFX team.
We are not a SaaS product. We are not a generative-image studio. We are not a tool you license.
You engage Halation the way you'd engage a second unit, a VFX house or a post facility — credited, contracted, and on the floor.
Workflows
Specific, repeatable pipelines built for recurring production problems. Considered, tested, debuggable — not a thin wrapper over a public model. Each one solves a bounded problem and integrates with existing production software.
Crew
People who have worked on set, who understand the grammar of production, and who can sit in a producer's chair, a colourist's suite or a VFX review and speak the language fluently.
On the job
We don't deliver a file and walk away. We partner across the arc — development, pitch, prep, shoot, post. Day-rates and project-rates, not subscriptions.
Trained on a director's own references — treatment visuals and look development at speed, without the usual timeline or cost.
Built from actual location data, drone scouts and reference stills — never generic imagery.
Continuity, reframe options and rapid VFX pre-comps while the unit is still on the floor.
Roto, wire removal, background enhancement and reframing — trained on the production's own dailies.
A weekly radar of who's shooting what, a contacts directory built from your own call sheets, and a jobs calendar — first built for our sister company, In Color. See how it runs
Every shoot leaves something behind — a stand in frame, a pack that changed after wrap, a hero shot that won't survive a vertical crop.
We fix it with AI tuned to your production's own footage, then finish it by hand to broadcast standard.
On Halation and In Color shoots, we gather the extra material that makes later fixes possible: clean plates, lighting references and product turnarounds.
A small, private model learns your set, your light and your product from your own rushes — and nothing else. It is the approach Netflix bought with InterPositive, which we are building on open-weight models for any production: how it compares.
Every shot goes through experienced compositors and colourists before delivery.
When the job ends, the job model is archived or deleted exactly as set out in your AI Usage Schedule.
Every Halation delivery includes an AI Usage Schedule and a Rights Schedule: a plain record of what was touched, how, and with whose consent. How repair and versioning works
Most production offices hear about a job when the call comes in. By then the shortlist is written.
We build and run a private radar of who is shooting what — trade press, Companies House filings, screen agencies, funds, markets and festivals, swept every week — so you see the job in prep, not after the award.
Territories, budget bands and the kinds of job you want to hear about first.
Radar, contacts, call sheets and calendar on one private, password-protected page in your colours.
Your call sheets and contact lists merge into one directory, with duplicates resolved.
A research sweep every week, with a summary of what changed. One build per company, run by us.
The radar began as In Color's own production office — the way a boutique company keeps track of commercials and long-form work in the UK before it reaches the usual lists. It runs for In Color every week, and with In Color we offer it as Production Desk / Radar, a joint venture between the two companies. How production radar works
Every job’s model is trained only on that production’s own dailies — open-weight, run by Halation for the production, and archived or deleted at wrap under its AI Usage Schedule. Nothing learns from anyone else’s work, and nothing of yours goes anywhere else.
The work has to be beautiful first. Everything we build is in service of taste, intent and story — never a substitute for any of them.
Explicit restraints around performance, likeness and authorship. We do not replace or synthesise a human performance on a production. Where Halation builds a character of its own, a paid, credited actor performs it and its AI Usage and Rights Schedules are published. The filmmaker retains creative control. Always.
We add capability to existing productions, we do not subtract from them. Our team works alongside the unit, not in place of it.
We say no to work that doesn't match our capability. We do not claim to do things we haven't done.
ha·la·tion
hal·ay·shun — noun, photographicThe soft red-orange bloom around bright highlights when light passes through film emulsion and bounces back from the layer behind.
Technically, it's a flaw — an artifact of the medium. In practice, it's one of the most recognisable signatures of celluloid: the warmth that digital cinema spends millions trying to recreate.
It's what happens at the edge of the frame, around the highlights, where something beautiful emerges from an interaction with the medium.
That's what we believe this technology should be in a production: the warm edge around the work, not the centre of it. The bloom, not the source of the light.
Story still at the heart of itHalation is a sister company to In Color Productions Limited — a boutique production company working across commercials, music videos and film, with credits spanning O2, Budweiser, Converse, Blur and John Newman, and recognition at Cannes Lions, D&AD and the British Arrows.
Visit In ColorHalation is an AI-enabled production partner in London, and a sister company to In Color Productions Limited. Filmmaker-led and purpose-built, it works alongside live productions in commercials, music videos and film, across prep, shoot and post. It is not a SaaS product, a tool you license or a platform.
The way you would engage a second unit, a VFX house or a post facility: credited, contracted and on the call sheet. We work on day-rates and project-rates, not subscriptions, and we scope each job before it starts.
At the centre. Halation adds capability to a production; it does not take anyone's place on it. Our own crew have worked on set and in the suite, and they work alongside your departments, to your first AD's schedule.
Not on your production. We do not build workflows that synthesise or alter a human performance that wasn't given, and the filmmaker keeps creative control throughout. Halation does develop characters of its own for its own channels; each is performed by a paid, credited actor, and its AI Usage Schedule and Rights Schedule are published.
Your footage is used on your job only. Where we tune a model to a production, it learns from that production's own material and is archived or deleted at the end of the job as set out in your AI Usage Schedule. Every delivery comes with a Rights Schedule recording what was touched, how, and with whose consent.
Yes in approach: like InterPositive, the model is trained only on one production's own dailies. No in ownership: we are building ours on open-weight models, run by Halation for the production and archived or deleted at wrap under its AI Usage Schedule. InterPositive is now a Netflix tool, whereas Halation works for any production.
Yes. We build and run a private radar of who is shooting what, with a contacts directory built from your own call sheets and a jobs calendar, one company at a time. It started as the system we built for In Color.
London, working across the UK and worldwide. Call 020 8064 3130 or email production@halation.house.
No. Halation House Ltd is a UK company, registered in England and Wales under company number 17442569, founded in 2026 by producer Jonny Kight as a sister company to In Color Productions Limited. It is unrelated to Halation, the post-production studio based in Los Angeles, New York and London.